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What is an SEO?

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SEO is an acronym for “search engine optimization” or “search engine optimizer.” Deciding to hire an monthly SEO packages is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

  • Review of your site content or structure
  • Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
  • Content development
  • Management of online business development campaigns
  • Keyword research
  • SEO training
  • Expertise in specific markets and geographies.

Advertising with Google won’t have any effect on your site’s presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Search Console, the official Google Search Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search.

If you run a small local business, you can probably do much of the work yourself. Here are some good resources:

  • Check out our 30-minute video series on building an online presence for your business.
  • Google Webmaster Guidelines
  • Google 101: How Google crawls, indexes and serves the web.
  • The SEO starter guide describes much of what your SEO will do for you. Although you don’t need to know this guide well yourself if you’re hiring a professional to do the work for you, it is useful to be familiar with these techniques, so that you can be aware if an SEO wants to use a technique that is not recommended or, worse, strongly discouraged.

Remember that it will take time for you to see results: typically from four months to a year from the time you begin making changes until you start to see the benefits.

If you think that you still need extra help from a professional, continue reading about how to choose an SEO.

If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.

  1. Be committed to implementing the recommended changes. Making the changes recommended by an SEO takes time and effort; if you aren’t going to take the time to make these changes, it’s not worthwhile hiring a professional.
  2. Interview your potential SEO. Some useful questions to ask an SEO include:
    • Can you show me examples of your previous work and share some success stories?
    • Do you follow the Google Webmaster Guidelines?
    • Do you offer any online marketing services or advice to complement your organic search business?
    • What kind of results do you expect to see, and in what timeframe? How do you measure your success?
    • What’s your experience in my industry?
    • What’s your experience in my country/city?
    • What’s your experience developing international sites?
    • What are your most important SEO techniques?
    • How long have you been in business?
    • How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?
    • See if the SEO is interested in you and your business. If they’re not interested, find someone who is. Your SEO should ask questions such as:
      • What makes your business or service unique and valuable to customers?
      • Who are your customers?
      • How does your business make money, and how can search results help?
      • What other advertising channels are you using?
      • Who are your competitors?
  3. Check your SEO’s business references. Ask past clients if they felt that this SEO provided useful service, was easy to work with, and produced positive results.
  4. Ask for a technical and search audit for your site to learn what they think needs to be done, why, and what the expected outcome should be. You’ll probably have to pay for this. You will probably have to give them read-only access to your site on Search Console. (At this stage, don’t grant them write access.) Your prospective SEO should be able to give you realistic estimates of improvement, and an estimate of the work involved. If they guarantee you that their changes will give you first place in search results, find someone else.
  5. Decide if you want to hire.

Source: https://developers.google.com/search/docs/beginner/do-i-need-seo

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Splunk clears ‘fog of complexity’ to bring observability from cloud to device

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The benefits of adopting the cloud are indisputable, but the resulting architectural complexity has hampered the vision of IT professionals. In-house network monitoring, a requirement for local observability in the cloudy from the data center to the edge, in an organization’s information technology stack.

“Where an application is run in a data center with three different layers, it can now be on hundreds of machines all over the world, and opaque networks, opaque data centers, and often the only time you see how things come together can be obvious to the user’s desktop,” he said. Craig hyde, Senior Manager of Product Management at Splunk Inc.

Hyde and Splunk colleagues Arijit Mukherjioutstanding architect; Mike cohen, head of product management, network monitoring; and Patrick lin, (pictured), vice president of product management, observability, attended John furrierPresenter of theCUBE, SiliconANGLE Media’s live broadcast studio, for a special four-part CUBE Talk on the importance of observability and how to do it. Splunk’s history Big data analytics helps the company tackle today’s monitoring challenges. (* Description below.)

View the full CUBE Chat with Craig Hyde here:

Keeping an eye on microservices and containers

The trend for containers and microservices stems from the need for speed and scalability in the development line. But cloud architecture blurred.

“Instead of putting an end to your application that you watched on some hosts that you can restart when there is a problem, now there are dozens, maybe hundreds of services running in a row, maybe hundreds, thousands, maybe tens of thousands of containers,” Lin said.

This provides a few problems in terms of observability: First, you need to watch this in enough detail and at a sufficiently high resolution so that you know when things will come in and out, “said Lin. The movement of the up or down rotating containers.” However, the dependencies and relationships between these different services. understanding is equally important. “

There are many tools to achieve this. Too much for Lin.

“I was looking at some of the toolsets some of our customers have put together and they have the ability to get information about everything, but they did not tap together in a useful way,” he added.

According to Lin, an integrated toolkit is needed to combat the proliferation of this tool, and it needs to be a purpose-built, real-time solution.

“It is difficult to strengthen a system,” he said. “You need to start over… you need some kind of real-time streaming architecture; something that can provide real-time detection and alerts on a wide variety of things to handle the scale and transient nature of cloud environments.”

It, Splunk Observability Suite, published as part of the company Data to Everything Platform during Splunk .conf20 event Lin explained that the integrated solution provides a single and consistent user experience in metrics, logs and monitoring, and provides seamless monitoring, troubleshooting, and research.

“I would say we have the industry’s most comprehensive and powerful combination of solutions to help both IT and developer operations teams tackle these new challenges for monitoring and observability that other tools can’t solve,” he added.

5 Essential DevOps ImplementationsSplunk’s report, with more than 3,000 participants, reveals what separates successful DevOps teams from failed ones, outlining the importance of true end-to-end visibility and recommendations for achieving it.

View the full CUBE Talk with Patrick Lin here:

Under the heading: Splunk Observability

What companies need today observability To be able to monitor and manage application performance, infrastructure, logging, real user activity and digital experience. But tomorrow will bring new ones difficulties.

“Technologies and infrastructures will continue to change; This is a kind of rule of nature right now. The question is, how can we best address this in a future-proof system? “Mukherji asked.

Speaking with Furrier, Mukherji explained how Splunk architects approached the technical challenge of creating a comprehensive and integrated observability solution. According to Mukherji, the most important thing companies have to do is create what they want from an observability solution. Observability is not “just a set of parts,” but “it also provides direct product benefits such as fewer downtime and faster average resolution to understand root causes, understanding what is happening in your environment,” he said.

Full accuracy – to understand every single transaction – it’s a “fascinating superpower” according to Mukherji, because this is “so liberating if you can avoid the loopholes and if you can go back and follow any bad transactions at any time.” I said.

Mukherji stated that the Splunk Observability Suite has what the company calls the NoSample full compliance tracking acquisition “a fundamental guideline”. “For us, it’s not limited to application performance management where a user gets your API and you can keep track of what happened. We’re moving this up to the user where the user performs actions in the browser,” he continued, the end-to-end, no gaps, no sampling of the entire user action. he realized that he was extremely powerful.

Another major problem that Splunk addresses is the inefficiency of vehicle spread.

“If you find yourself using three or four different tools, all of which are part of the critical workload … something could be optimized,” Mukherji said.

Integrating tools into a single user interface that provides cross-tool data on, for example, incident management, infrastructure monitoring, and incident management enables engineers to make faster, faster decisions and preventing or controlling crises.

View the full CUBE Chat with Arijit Mukherji here:

Obtaining network observability for distributed services

The network is a common scapegoat for public cloud problems thanks to the increased opacity of the network infrastructure in the cloud. Although the network is sometimes to blame, equally another reason for the subject.

“To have the right level of visibility in your systems, you need to understand where these issues arise,” said Cohen during a CUBE Talk that got into the core of network-level observability.

Rather than being the culprit for outages, the network is an “untapped resource” for site reliability engineers trying to understand the complex environments created by distributed systems, according to Cohen. Next-level network performance monitoring technologies such as the Extended Berkeley Packet Filter are stylized as follows: eBPF, and Operating system level monitoring They are giving visibility how processes and containers communicate.

“The network is a powerful new dataset that we can combine with other aspects of what people are currently doing in observability,” Cohen said.

eBPF (integrated into the Linux operating system) provides the ability to visualize and optimize a service architecture. This is a big step forward in clarifying the complexities of distributed systems.

“It provides you with an interesting point of contact to automatically observe the behavior of each processing vessel,” Cohen said. “You can see what they’re doing with little overhead and associate it with data from systems like Kubernetes to understand how distributed systems behave. [and] to see how things connect to the other two things. “

According to Cohen, the Splunk Observability Suite takes this to another level, automatically generating a complete service map of the system in seconds without developer input.

“They can automatically gain visibility across the entire system without forcing anyone to change their code,” he said.

It visibility provides not only proactive problem identification and resolution, but also the ability to optimize the system and reduce costs. Cohen said it transforms the network “from a responsibility to a power in these dispersed environments.”

Gartner’s “Innovation View for Observability” notification It outlines the importance of true end-to-end visibility and recommendations for achieving this. The report’s findings underline the importance of an open source solution and approach, applying pragmatic observability to digital work, and increasing implementation uptime by design.

View the full CUBE Chat with Mike Cohen here:

End-to-end observability based on user experience

According to Hyde, the digital transformation genie is out of the bottle and no more putting it back. He defines observability in a broader context than “machine data or network data only” and argues that “is where you can see everything going on inside the application and the digital user experience.”

Advocating the “backward working” method, Hyde, end user experience as a criterion to work on.

“Availability on a server or CPU or processing time in a database, this is all great, but without the context of the target you’re after, it’s kind of useless,” he said.

Splunk “monitoring needs hierarchy”Has three layers, which Hyde describes, starting with simple but simple piles: Check if the machine is in working order. Next scale: Are the apps running on that machine? “How they talk to each other; Are other components with which you make API calls timing out or breaking things? “Hyde explained the need to gain visibility at the container and microservices architecture level.

The cherry on top is the third layer that addresses how the entire technology stack serves the end user. “What’s the experience?” Hyde asked.

According to Furrier, Splunk’s vision of unlocking the power in data has not changed since the company started in the early 2000s. It has yet to evolved to deal with the increasing complexity of cloud services and cloud native architectures.

“Not only is it large to gather everything under one roof, you can also go deep and make all the information you gather into action and useful,” says Hyde, Splunk. “An 800-pound gorilla getting data on machine data and at a large scale.”

Be sure to check out more than siliconANGLE and theCUBEs. CUBE Talks. (* Disclosure: Splunk Inc. sponsored this CUBE Talk. Neither Splunk nor other sponsors have editorial control over the content on the CUBE or SiliconANGLE.)

Photo: SiliconANGLE

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Multi-cloud network startup Aviatrix reportedly worth $ 700 million after new funding

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Multicloud network startup Aviatrix Systems Inc. It will announce on Tuesday that it is closing a $ 75 million funding round led by General Catalyst, the company confirmed today.

Series D funding comes with a valuation in excess of $ 700 million, The Information reported this morning.

General Catalyst is a Cambridge, Massachusetts-based venture capital firm with a history of identifying promising ventures. Among his previous investments, Airbnb Inc. and reportedly It is preparing to raise funds with a valuation of more than $ 100 billion.

Aviatrix provides a cloud networking platform that companies can use to streamline data flow in multi-cloud environments. One of the initiative’s products, called Aviatrix Transit, allows information technology teams to centrally manage on-premises networks, as well as Amazon Web Services, Microsoft Corp.’s Azure and Google Cloud Platform. This centralized approach eliminates the need to use different management tools for different clouds.

“What we saw last year is AWS and all other cloud providers admit that the world is going to multi-cloud,” said Steve Mullaney, Chief Executive Officer of Aviatrix (pictured). December interview At SiliconANGLE Media’s theCUBE video studio. “You have to be able to get this operational. It’s not just about wiring and building it – you have to get it working.”

This is the need the company addresses with Transit. HE It uses programs called Network Service Gateways to perform low-level operations related to running the multi-cloud network.

They find the most convenient way to send data from one part of the network to another, thus optimizing latency and performing other important tasks such as traffic encryption. They also have a high availability mode that allows gateways to be deployed in pairs so if one encounters a failure, the other can take over.

Transit is in strong demand from businesses, according to the $ 700 million valuation Aviatrix received in its last round. That’s more than double the $ 346 million the startup received in November 2019, according to “someone with direct knowledge of the subject,” quoted by The Information.

“We have 450 customers right now, we’re booming” (below), Mullaney said at CUBE in December. “Companies are now coming to this distribution stage. [of their cloud projects]. They’ve completed the architectural phase of “Hey, let me control everything in the cloud” and now they’re pushing the button and they’re speeding up. “

Aviatrix counts Informatica Corp., Wharton School and financial technology giant SoFi Inc. among its customers.

Including this last round, the initiative has raised more than $ 140 million to date. Other investors besides General Catalyst include Charles River Ventures, Formation 8, Ignition Partners and Liberty Global Ventures.

The expanding enterprise adoption of the multi-cloud model has caught the attention of others in the venture capital community. Alkira Inc., also providing a network platform for multi-cloud environments, last October Closes $ 54 million funding round It is backed by GV funding of Google LLC. Established network providers are likewise reacting to this trend: Cisco Systems Inc. new software services enabling its customers to centrally manage the infrastructure on multiple platforms.

Photo: SiliconANGLE

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Apple surpasses Samsung in global phone sales with the support of iPhone 12

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According to the new Apple Inc. sold more smartphones than other phone manufacturers in the fourth quarter. Gartner research Released today for the first time since 2016, showing that the iPhone manufacturer has been at the top of the global shipping list.

Apple ranked # 1 in the last three months of 2020, with about 80 million iPhones sold. Samsung Electronics Co. Ltd. It came in second with approximately 62 million phone shipments

The increase in orders recorded by Apple in the fourth quarter is particularly impressive when considered in the context of the 2019 numbers. 80 million iPhones sold in the quarter indicate an increase of 10 million units compared to the fourth quarter of 2019. Apple managed the sales growth despite the global smartphone market shrinking by 12.5% ​​in 2020, according to Gartner’s estimates.

Introducing iPhone 12 It contributed greatly to the company’s strong quarterly performance in October. All four versions of the device support 5G, which is believed to motivate current iPhone users to upgrade from previous models without support for the high-speed connection standard. Apple’s competitive pricing strategy has undoubtedly played a role as well: the most affordable of the four iPhone 12 models is about half the size of the flagship version.

“Sales of more 5G smartphones and lower-mid-range smartphones minimized the market decline in the fourth quarter of 2020,” said Anshul Gupta, senior research director at Gartner. “While consumers were cautious in their spending and delaying certain optional purchases, 5G smartphones and pro-camera features encouraged some end users to buy new smartphones or upgrade their existing smartphones this quarter.”

Apple’s strong fourth-quarter hardware sales, financial results past analyst forecasts. The company surpassed $ 100 billion in quarterly revenue for the first time in the quarter ending December 26, mainly thanks to $ 65 billion in iPhone sales. The second figure represents about $ 4 billion more than Apple’s smartphone business produced in the previous best quarter of the 2018 fiscal year.

Increasing iPhone demand is good news for Apple’s service department. Growing the iPhone installed base allows the company to expand the addressable market for its iOS exclusive music, news, and other subscription-based offerings. The company’s services unit increased its revenue by 24% in the last three months of 2020 to $ 15.76 billion.

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